Making A Difference On The Web!
SEO Experts - Some Are Good, Bad, or Just Plain Ugly!SEO Experts should be trusted to do the right thing for your website to succeed. They should try everything possible to get your site ranking within viable techniques that will not damage your website through a penalty or get your website banned. There are just too many bad SEO experts (or they claim to be experts but aren't) that sucker poor innocent people into their clutches of doing SEO work. We want to educate you with some of the bad practices that can be a waste of your time and money. Not Gaining Links - Bad PracticeIf a SEO specialist (SEOs) can not gain the website links to gain better targeted traffic, then the SEO consultant is not doing their job ethically or properly. The internet is built with links and it is important to a site to gain links. This is how the website can gain it's trustworthiness to the search engines. The website needs to gain related quality links to gain rankings. Of course the website also needs quality content, but without links the content may never be seen. So it is your SEO consultant's responsibility to make sure that this process is done, and not to make sites and or blogs to just make them related links to your site/s. Free blogs are to easy to make, so they can be treated differently than actual related websites. Think about it, if a related website links to your website then it gives you the credibility of being an OK site, since technically you should not link to bad neighborhoods. Your site will gain more trustworthiness for all the search engines when you keep picking up quality related links from WebPages. For more information please read: Link Building - How to Gain Links |
Saying Page Rank is Not Important Any MoreSome SEO specialists will actually say PR (Google Page Rank™) is no longer important. They say this as their sites have a low PR scale. PR isn't necessarily important to make some SERPs but is still some factor of Google's algorithm. PR shows a page or website's linking power. SEO specialist that say PR is of no importance usually don't have power in linking capabilities. It is their way of justifying their poorly Page Ranked website/s or pages. While it is true you can rank pages higher in Google's indices with lower PR, there is a reason to why those pages rank higher. It isn't because the content outweighs the other site, but by the quality of related links and content the lower PR site has against the higher PR site or page. We would guarantee you that if one of these SEOs could gain a PR 7 link from a webpage they would jump for it in a heart beat. Which is why you see some of SEOs posting to blogs with higher PR to try and gain related links at times and PR. This is an easy copout to gaining true links. The Good SEO ConsultantWe have come across some good SEO consultants that work hard to make a site do its best. These are the people you want to do your SEO services on your website. If they say that it will take a while to gain your top positions, then most likely they are the good ones. They will do everything in their power to get a site to rank, which includes hard work rewriting a site, adding more content, and gaining quality links for your site, plus advising you to gain more quality links periodically with refreshing your content. It really is a simple task which a person can do by themselves. The only problem some people might have is cleaning up HTML code. |
Bad Practices of One SEO Specialist
We are featuring Fred (canadafred of rezultz web promotion) for our not so ethical advocate for SEO. He has done many things that really aren't good for SEO and does some rather bad techiques at times. One bad technique he uses is getting a blog for links. For every site he works on he will get a blog. The blogs are just created for links. This is a wrong practice and not what blogs are actually for. This creating blogs for links is a very old and worn out SEO technique. To find out more please read To Blog or Not to Blog. This is going against Google's quality guidelines.
Fred lied and faked a testimony August 2006 (Newsgroup Thread with the Lie). Of course this appeared orchestrated to boost his ego like many postings Fred had done in the months prior. Not only did he post the fake testimony he came back to admit it, probably because his client had found out. Fred had asked the person who wanted the reference to post it in his own group without any members, as so no one would have found out. The person made the mistake as posting it to a group that I (Stacey) am a regular of.
Fred, not only orchestrated that lie to boost his ego he really does a lot and constantly brags about how good he is without any SERPs to prove it! He also spams groups and forums to do his web marketing, then will call out a spammer in the group we are a regular at. He not only gives bad advice, he lies and does the opposite!
Last year on a newsgroup (NG) Fred gave rather bad advice to people coming to the group for SEO help. His advise was to write content and not get links. While the whole time he was actually making his own links. From a gaggle of very similar Canadian Travel sites, with blogs mimicking the sites for links. Stacey uncovered this in this NG thread - Looking for links.
Here is more about Fred's lies and cover-up; SEO lies. You will also see in that thread that it was found that Fred posts in NG for advertisements, something that we feel is spam for NG. Anything unwanted like adverts is considered spam to NG members. Even to Fred himself, when he isn't posting the spam. He goes after someone for doing similar postings; here is one just recent for an internet invitation. This posting was from an older regular. These are Fred newest spam adverts Walleye and Pike Fly in Fishing, Fly in Walleye Fishing, and Walleye Fillets. There are quite a few more in other forums.
Read more about Fred on our blog - jeszta.info
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